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Plan Your Website, Part One

By William R. Stocking CMC

Questions to answer
before work begins on a new or redesigned website

Bill Stocking, Management Cosultant
Bill Stocking
You've seen a lot of website designs since you first started cruising the net. Now it's time for your own. Having a good plan will set your site apart from the pack.

Goals and
requirements

1) What are the primary goals of the site?

  • To sell something?
  • Inform?
  • Display company capabilities?
  • Collect information?
  • Support existing customers?
  • Find new prospects for services?

2) Who is the audience? Primary and secondary?

Primary audience?

Secondary audience?

  • Interests
  • Needs
  • Skills
  • Interests
  • Needs
  • Skills

3) Audience capabilities?

  • Type of equipment
  • Type of connection
    1. dial-up
    2. broadband
    3. AOL or Compuserve
  • Level of Internet sophistication, experience
  • Age level
  • Educational levels

4) What is the number ONE take-away for visitors?

  • Key-message
  • Information
  • Product
 
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