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Home  Internet Marketing Plan Your Website Part Two
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Page 1 of 3 Plan Your Website, Part Two By William R. Stocking CMC Questions to answer
before you continue work on a new or redesigned website  Bill Stocking
Content - Words | Content - Images & graphics | - Existing content to be revised
- New content to be developed
- Who supplies content?
| - Existing images?
- Paper images to be scanned
- Electronic
- Images to be developed?
| User/Visitor data - do you need to capture? - What do you need to know?
- Why?
- Privacy statement
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Project
implementation considerations Interactive technologies you might want to use: - Information collecting form(s)
- Forms for content generation
- Bulletin board
- Password protection for parts of site
- "Print this page" (Example at bottom)
- On-site search engine
| - Web based survey form or service
- Autoresponders
- Chat room
- Calendar - on site or ASP
- "Send this page" to someone
| Web construction presentation & menu elements: Construction Tools & Elements | - Cascading Style Sheets (CSS) a "must do" technology
- CGI scripts (mostly written in a language called Perl)
- Frames: very few reasons to use them. (Frames Questions & Answers)
| - "Includes" either SSI or MS includes, another "must do."
- Javascript (performs many functions)
- Database page presentation, web pages "on the fly"
| Presentation Technology | - Html pages
- Flash presentations
- Dynamic html: combination of CSS and Javascript. (DHTML Example Page)
- PDF: Adobe's Portable Document Format (pretty universal)
- Sound files
- Separate "printable" pages
| - PowerPoint presentations can be converted to 1) web pages (see ASP article) or 2) PDFs or 3) flash pages 4) left in their native format, (bad idea.)
- Database for a membership lists or catalog - on site or ASP
- Word documents or RTF documents (The later is a better idea, more universal.)
- Quicktime, or other movie format
| Menuing Technologies | - Old fashioned html text link: (Examples and article)
- Image maps for menus: can be problematic, (not indexable by search engines.)
- "Rollover" menu elements
| - CSS modified text link: (Examples and article)
- Drop-down list: this site uses one for articles
- Dynamic HTML drop-down menus, (not indexable by search engines.)
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