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Our Clients Say:
“To Bill and Dan, Since the end of January, I've had over 8,000 hits from the website you designed for me. Thank you,”
-Ruth Berger of ruthberger.com
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Home  Internet Marketing Plan Your Website Part Two
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Page 2 of 3 Content Management What information will change - keeping it fresh: - How often?
- How extensive?
- Weblogs - the future of Content Management?
| - "Do it yourself" content management now possible for small sites with software like Macromedia Contribute4.
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Site personality What is the product/service position? - What is the targeted position of the product or service?
- Client/customer perspective as to your position?
- Competitive perspective - Your position vs the competition?
| Describe your product as if it were a person | <-- VS --> | | | <-- VS --> | | | <-- VS --> | | | <-- VS --> | |
Strengths and weaknesses Compare to competition - Loading speed
- Page printability
- Technology hindrances
| - Search engine readiness
- Browser compatibility
- Appearance
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