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Lost On The Web
Investing in a Website can be a huge waste of time and money if you get "lost on the Web" and nobody can find you.
By James T. Berger
The marketing reality is the World Wide Web has become a very crowded and intensely competitive place, and it gets more crowded by the minute. Such clutter makes the interactive world a difficult place to achieve visibility. The key to being seen on this medium is a function of one's ability to talk to the gatekeepers - the search engines.
Like the Yellow Pages in the offli
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