Article Abstracts

• Want to get higher rankings in search engines? This is about how NOT to do it! Ethical SEO (Search Engine Optimization) .
• Turn slide presentations, (PowerPoint, etc.), into website content - 4 different methods .
• R.O.I on your website? Your website might be turning business away! Website R.O.I.
• New How to Plan Your website, Part 1 - There are many things to be considered BEFORE you start a web site project. Find out more.
• Links & Menus, Part 1 - The type of Links & Menus used on your site can have a great influence on not only the appearance of your site but also the usability.
• Visual Design and website Credibility - Everyone in the Graphic Arts business is on the Website design band wagon. Has credibility and user experience been positively affected by these designers? There are many reasons to think not. This article is taken from comments made in response to a Clickz.com article.
• Lost On The Web - Investing in a website can be a huge waste of time and money if you get "lost on the Web" and nobody can find you.
• Meta Tags - Very important parts of the web page you don't see that provide information to search engines. Three out of four sites that we've reviewed either don't have any meta tags or they've been done quite incorrectly. Here are some common Meta Tag questions and answers regarding meta tags.
• ASP - Part I explores the genesis of this trend which seeks to replace office applications such as accounting systems with online services. (The other "ASP" is Active Server Pages. People sometimes get these two thing mixed up. Don't you hate all these acronyms!)
• ASP - ASP Power Point presentation which is a general discussion about Application Service Providers as presented to the Chicago Computer Society.
• Interactive Marketing on the Internet is a relatively new area for most sales organizations. This article traces its' evolution, opportunities and limitations - This understanding is essential to success and consistent branding on the Internet.
• Frames - Is this a technology you should be using? (Framed site have one part that is static, usually with a menu, and another part that the user scrolls up and down.) Let's look and the pros and con's of framed pages.
• DHTML Dynamic HTML. We have a demo page on this subject. We wish we could use DHTML on every site that we design or renovate because it gives the designer enormous flexibility. Unfortunately, the limitation of the technology is compatibility with older browsers. DHTML demo here
• Style Sheets also known as Cascading Style Sheets or CSS. These relatively new web construction tools are not very well understood by many, (if not most), web designers. You should be aware that their use can aid greatly in the construction and maintenance of your site.
  
  If you are thinking about a revamping of your site, you must be sure your designer understands the opportunities and limitations of this important advance in technology. Style sheets can take your site to another level.
  
  This site, websiteRevamp, makes extensive use of Cascading Style Sheets. There are very few graphics on the site. Style sheets are used to form the menu, format the text, etc. CSS are used to do things that can't be done easily with ordinary HTML and graphics.
• Flash - What is it, and should you use it on your site? Is your website the place for little movies and flashy logos? Well, that depends, more later.
• Reading List - coming soon: