In this issue: - New article available The Need for Speed
- More on building your online brand
- Newsletter contest winner
- The three legs of Internet branding
- Tech Talk - Some upgrades should be avoided!
 Aug - Sept - Oct 2006 - Newsletter
from WebsiteRevamp Where did Summer go? For that matter, where did September go? The last time I looked up from my computer I was writing this thing and it was August. Three website launches later it's time to pick up where we left off in July. New article: The Need for Speed "Our target market has hi-speed Connections, thus. . . " I hear this a lot from clients, prospective clients and website design people. I'm thinking: "mistaken assumptions!" New trends in computer usage have turned the tables. . . Read more:
/articles/website_design/hi-speed_internet_connections.shtml Company, Group or Personal Brand? You own the name Cordial Consulting Group, Inc. , (it could just as easily be "Cordial Coaches, Inc."), and have four CC Associates that you team up with for larger projects. You couldn't exist without them, or them without you. While your name, Dudley Allgood, Mba, WPA, GMC, Etc., is well known within your regional professional community, you'd like to spread your wings beyond. (See our previous issue for background info: Internet Branding Newsletter: Your Personal Brand.) Yes, 'Tiz a Puzzlement! Should you promote your brand name Cordial Consulting Group, Inc. or emphasize the Group, (or Associate), aspect of that name? If most of your clients think of you as Dudley Allgood, Mba, WPA, GMC, Etc. and can't remember the name of your company, then should you emphasise your name as the major branding element? No simple answer. I'm sure you can think of consultive brands or professions which fall into each branding category. The legal profession, for example, almost exclusively uses the second branding model. That might not be the best approach, but tradition prevails. Next issue: I've been doing some interviewing: What do marketing experts think about: - Branding approaches for different consultive business models
- Which model is easiest to promote or
- Which model will give the best results?
Their answers might surprise you. . . stay tuned. Newsletter Contest Winner The winner of our last newsletter contest, was Bill Broderick of Workministry.com. Websiterevamp designed and launched the Workministry site in 8 days in August 2004. Since then, job seekers have added 15,000 resumes to the Workministry database and are now adding resumes at a pace of about 500 a week from all areas of the US. On a monthly basis, about 10,000 people meet in 160+ job support groups nationally. To better handle the traffic the site's been "super-sized" with additional PHP and CSS programming by our man Dan Williams. Mr. Broderick will be getting a call from me next week and we'll be talking about email list building. The Three Legs of
Internet Brand Building If you thought that having the "right" website would account for 90% of your Internet brand building, then Think again. Your website is only one leg of three, each of which is equally important to the Internet branding process. What are the other two legs of this branding process? Hint, we just talked about one of them and the other one(s) don't require an Internet connection. If you have the best answer(s) we'll publish that along with a description of, and link to your website. So, on with the thinking caps. Tech Talk Some things you just shouldn't upgrade - at least not immediately. I'm a user of Apple's iTunes software. I like it. It's easy to use, doesn't cost anything and isn't too bad a resource hog. Along comes version 7 and I do as I do with most software upgrades, I wait. This time I'm VERY glad I waited because news of version 7 "bugs" abound - everything from users losing songs and movies they've paid for to it's voracious appetite for computer resources. Problems appear in both PC and Mac versions. Moral of this: Stop, Look and Listen carefully before clicking on that upgrade. Unabashed Self Promotion We've been very busy. Since our last newsletter Websiterevamp has launched three new or totally redesigned websites. Unhappy with with results from your site? Talk with us. Perhaps we can help you find success as we have helped so many others. See "Do You Have a Do-Little Website?"
http://www.websiterevamp.org/articles/internet_marketing/do-little_websites.shtml Leaves are falling everywhere - the specter of massive heating bills is upon us, so savor the next few promising days - I know my family and I will be enjoying a little cruise in Lake Michigan and up the Chicago River this coming Saturday. Until next time, Bill Stocking See earlier newsletters: http://www.websiterevamp.org/the_news/internet_e-mail_newsletters.shtml
2006©William R. Stocking
All Rights Reserved
If you wish to reprint this article or pass it on to someone else we ask you to use the whole article, unaltered. William R. Stocking CMC* is a Founder and Director of http://www.websiterevamp.Org. He isn't a new-comer to the Internet; Bill has been involved in the design, re-design and deployment of websites since 1996. How many? He's lost count. Bill is also the author of over 80 magazine and newspaper articles on small business technology. *CMC (Certified Management Consultant) is the certification mark awarded by the Institute of Management Consultants USA and represents evidence of the highest standards of consulting and adherence to the ethical canons of the profession. Fewer than 1% of all consultants have achieved this level of performance. | 
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