In this issue: - What do People Really Want on the Internet?
- Branding is about Comfort
- Google Mania Revisited. Unexpected results - again.
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May, (includes Feb. Mar. and April), 2007
Newsletter from Bill Stocking and Websiterevamp What do People Really Want on the Internet? A couple of years ago two studies were done that shed light upon this question. One was conducted by the Pew Research Center the other was conducted by Zatso. Jay Conrad Levenson wrote about these studies. In case his name doesn't ring a bell, Levenson is one of the 20th Century's greatest marketers; the "Guerrilla Marketing" concept and the "Marlboro Man" ads are just two things to his credit. We're going to quote parts of Levenson's article: What Website Visitors Really Want. Your goal might be to get the visitor to phone the company sales desk. B&D Donor Recognition Products in NJ, has exactly that goal. Most of their clients require some sort of customization of product or delivery mechanism.Your goal might be to get the website visitor to visit your brick and mortar establishment. A good example of a business with that kind of goal is a restaurant. (Dining on web electrons could lead to quick starvation!) Yet another goal might be to gather information. survey websites are an example. Some Variables The biggest variable is "product" type: - tangible goods
- memberships
- subscriptions
- access to IP such as ebooks
- delivery of an online service
- delivery of an offline service
- social network
A few other variables: - choice of promotional channels
- website usability
- website credibility (see past newsletters concerning this)
- accuracy of content
- timeliness of content
- service before and after the sale
- degree of personalization
- budget
- manpower
More about establishing brand comfort in future issues.
First Page Status for Client in less than Two Weeks -
Google Mania Revisited When we redesign a website we do our best to make it "search engine friendly" without using any special SEO tricks. We NEVER make promises as to how that website will rank or how soon positive results might be seen on various keywords in search engines. We may have a rough idea about how well that site will do, but we'd much rather under-promise and over-deliver. One such redesign situation was www.bddonorrec.com. We had agreed with the owner on two goals for the site. We didn't declare a timetable for results: - make the site search engine friendly to lure new prospects to the site
- get qualified prospects to pick up the phone
What Happened As soon as the redesigned website was re-launched I wrote an article about the B&D project. (See B&D project article.) Websiterevamp.org gets indexed by the major search engines almost every day and I knew that the link to the client site would also end up being followed by the search spiders. Guess what, about 10 days after the re-launch B&D's phones began to ring and their website was on page one of Google and Yahoo for several of their most important keyword phrases!
Vista or Not to Vista: Buy that Notebook Now? Yes, I know, this is supposed to be a newsletter about using your Website to promote your business brand. However, after spending many hours researching the current "state of the art" for notebook computers I felt it would be a waste if I didn't share some of the research and conclusions I reached. Saving that for next time. Have a great extended weekend, Bill Stocking William R Stocking CMC Earlier newsletters: http://www.websiterevamp.org/the_news/internet_e-mail_newsletters.shtml
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