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Internet Marketing
Meta Tag Q & A

What is a Meta Tag?  How do I know if my website is using them properly? Meta Tags are a part of your web pages that are read by many search engines and the subject of many mis-understandings.

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Search Engine Positionning Q & A

Answers to Your Questions About Search Engine Placement.  Whenever people gather to discuss websites the talk soons turns to search engine ranking.

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Ethical SEO A Necessity

william stockingYou or your webmaster can try to get better search engine rankings using various tricks that have worked over the years... But, the price to pay may be too high!

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Search Submission Q & A

Proper html titles and great content should be your the top priority before search engine submission.  Putting meta tags on your pages in addition to text optimized for search engines is a good idea, but remember relevant website content comes first!  Do I really have to submit my site to the major search engines?

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Lost on the Web - Wasted Investments

Investing in a website can be a huge waste of time and money if you get "lost on the web" and nobody can find you. The World Wide Web has become a very crowded and intensely competitive place. . .

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Resources on Search and Html

Links to additional search engine information. Discover how to get inside your customer/prospect's head and develop good search engine, (and user), friendly copy.

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The Perils of Internet Marketing

Internet marketing and web site selling are the lastest attempt to take retail sales into the electronic realm.  Is the Internet marketing and sales environment really so different from traditional selling environments? Let's see what we can learn from history.

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Website ROI - Need for Redesign

Dollars and Cents R.O.I.Is your website a vital part of your marketing machine or a liability? Does your organization realize a return on it's Internet investment or is it time for a website redesign?

NOW is right time to do something about it.  Your website albatross isn't going to get any fresher just sitting there, and it WILL drive prospects away. . .

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Website Design and Strategy Questions

Website Design and Strategy Questions.  "Why do I need a website in the first place?" Perhaps you think it's an opportunity to do an online brochure.  Maybe not.  Attractive graphics often take a long time to load. Remember, maybe half of your website visitors have high-speed Internet connections. Also bear in mind that people using the Internet are becoming more impatient.  So, What should your website strategy be?

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Do You Have a Do-Little Website?

William StockingAsk yourself:
"What does our marginally effective website cost our business?  Could it be turning prospects away?"
  If either of these questions make you feel uneasy, then it's time for a website redesign. We might be able to help you as we have helped many others. Stretch your Internet marketing horizons with a website  redesign that works for, not against you.

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Real Rentals Internet Branding
James T. BergerSmart Realtors are increasingly seeing the value of branding to create an image for properties that are translatable to other properties they own. A by-product of the branding strategy is to drive prospective tenants to company Websites where the website applications perform many tasks that individual rental agents previously had to perform.
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